Flora Salim is an Associate Professor at RMIT University, Melbourne, Australia. She leads the Context Recognition and Urban Intelligence (CRUISE) group, working on context and behaviour recognition, time-series and spatio-temporal data mining, and applied machine learning (and deep learning) for smart cities, smart buildings, and smart mobility, using IoT, sensor, and multimodal data. She is a Deputy Director of the RMIT Centre for Information Discovery and Data Analytics. She is a Humboldt Fellow, awarded by Alexander von Humboldt Foundation. She is also a Victoria Fellow 2018, a highly-competitive merit-based award from the Victorian Government.

She is the recipient of the RMIT Award for Research Impact - Technology 2018. She received the RMIT Vice-Chancellor's Award for Research Excellence – Early Career Researcher in 2016. Previously, she was an Australian Research Council (ARC) Postdoctoral Industry (APDI) Fellow in 2012-2015. Prior to that, she was a postdoc in Spatial Information Architecture Lab. She obtained her PhD from Monash University in 2009. Prior to her PhD, she was a Senior Software Engineer at mediaproxy.

She is an Editorial Board member (Area Editor) of Pervasive and Mobile Computing. She is an Associate Editor of the PACM on Interactive, Mobile, Wearable and Ubiquitous Technologies (IMWUT), the journal publication of Ubicomp.